E thehiloe ka 2010, Maxwell ke lets'oao la boleng bo holimo la boqapi.Khampani e aba mosireletsi oa skrine ea mohala oa thekeng, lifilimi tsa ho shebella, le lisebelisoa tsa mohala tse rekisoang hantle 'marakeng oa bareki, k'hamphani ea rona e nka mokitlane, e latela likonteraka, ebile e netefatsa boleng ba sehlahisoa.Sehlopha sa Maxwell se kopanya boqapi ba morao-rao ba theknoloji, likarolo tsa feshene le tikoloho ea bonono moralong oa lihlahisoa, se sebeletsa bareki ka hloko, 'me se etelle pele mekhoa e mecha.

Boemo ba 'maraka : bohareng ho isa holimo

Karolo ea Brand: ntlafatso e potlakileng ea lihlahisoa tse ncha, mefuta e mengata, moralo oa lihlahisoa tsa batho

Morero oa Brand: Boleng bo Phahameng, Bokhabane bo Phahameng, Tšebeletso e Phahameng